Our ready-to-go program is divided into separate modules and lessons, so it can easily be broken up to avoid overwhelm and give time for implementation.

​

Introduction

You'll start out with an overview of the course and what you will learn, so that you'll be excited to jump in and get going.

Module 1 – Get Ready to Grow Your Audience

You need to be prepared both mentally and practically before you start to build your audience using social media.

In this first module, you’ll earn how to set your audience growth goals, establish the right audience-growth mindset for success, and evaluate the elements you already have in place to grow their audience.

Lesson 1: Why Grow an Audience Using Social Media - In Lesson 1, you'll identify why and how to set audience growth goals and establish the mindset that will help you achieve those goals.
 

Lesson 2: Set Up for Audience Growth - In Lesson 2, you'll evaluate what you already have in place to grow your audience, so that you can identify gaps for further action, including making sure you are set up to add people to their email list.
     

Module 2 – Step 1: Get to Know Your Audience

Researching your target market is one of the key tasks any business needs to complete and regularly revisit. You have to be able to describe your ideal customer as if they were someone you knew.  

In Module 2, you’ll dig deeper into how you can understand your audience and find out where on social media they prefer to interact. In this way, they can tailor their audience-building approach to resonate with their ideal customers.
 

Module 3 – Step 2: Attract Your Ideal Audience

Attracting an audience on social media isn’t about quantity but about quality. You need to be interacting with the people who want to know more about you and how you can help them.

In Module 3, you’ll share tactics your students can use to attract their target audience to their social media platforms and encourage followers to join their their email list. That way, they can start to engage and build relationships with their followers through both social media AND email.

Lesson 1: Build Your Audience - In Lesson 1, you'll teach you how to use social media to attract their audience to become followers, so that they can start to engage and build relationships with them on their preferred platforms.

Lesson 2: Use Social Media to Build Your Email List - In Lesson 2, you'll show you how to encourage your followers to click through to their opt-in lead magnet, so that they consistently add subscribers to their email list. You should never rely just on social media for relationship-building!


Module 4 - Step 3: Engage and Nurture Relationships Before You Sell

Before you can promote anything or make any sales, you MUST build trust and engagement with your followers.  

In Module 4, you’ll learn how to nurture the relationships they've already created on social media and engage more deeply with their audience, so that they become potential customers.

Module 5 – Optimize Your Audience Growth

You’ve spent a considerable amount of time and effort growing your audience, so you’ll want to make sure that you sustain the following you’ve built.  

In Module 5, you’ll explore advanced techniques for audience-building that you can use when they’re ready, so that they can continue to expand their market reach and make more sales.
 

Module 6 - Review and Refine

In this final module, you’ll learn to get even better results from your  audience-building efforts. You’ll also give you the opportunity to review the course and plan future action.