Our ready-to-go program is divided into separate modules and lessons, so it can easily be broken up to avoid overwhelm and give time for implementation.

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Introduction
 

You'll kick-start the course by knowing what you'll be able to do by the time you're done and the results you can expect.

Module 1 – Essentials for a Valuable Email List

In the first module, you'll learn the value of email marketing and the key actions you will need to take to build their email list. We'll then guide you through how to set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list that grows your business.

Module 2 – Define Your Target Audience

There’s no point building a large list just for the sake of it. A smaller, focused list will serve your business better.  

In Module 2, you'll learn how to describe the ideal customer you want on your email list, so that you'll be able to create the most relevant and valuable content to engage subscribers.

Module 3 – Plot Your Customer's Journey
 

Your email list is a key tool for guiding customers through a journey from prospect to loyal, repeat buyer. But you can only use your list effectively if you know the steps you want people to take on that journey.

In Module 3, you'll learn how to plot the journey you want your clients and customers to take once they have subscribed, so you have clear objectives about how to nurture relationship with subscribers … and generate more business down the line.

Module 4 - Create an Enticing Lead Magnet

Your now know the customers and clients you want to attract, and where they want to take those people after they've subscribed. But how do they actually convert their target audience to email list subscribers?

In Module 4, you'll learn how to motivate your ideal customer to sign up for on your list by offering a valuable gift that solves one specific challenge… and showcases your talent at the same time.

Module 5 – Set Up Your Automated List Building System

You  have your free gift to entice people onto your list, so now your need a way for those target subscribers to provide their email address and receive their gift and future emails. That's where an email marketing platform and Autoresponder come in, along with opt-in forms and pages.

In Module 5, you'll learn how to set up the critical systems you need for building your list, so that your list building can run on autopilot while you focus on other areas of their business.
 

Module 6 - Write and Schedule Your First Relationship-Building Email Sequence

Now that potential clients and customers have ‘raised their hands’ and said ‘yes, I want to know more’, you need to make sure that subscribers remain engaged and don't just unsubscribe from their list.

In Module 6, we'll guide you through writing your first follow-up email sequence to nurture your subscriber relationships, so that you build a community of people who will be interested in receiving your offers.

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Module 7 - Start Growing Your List of Subscribers

 

So you have your opt-in box, your opt-in page, and your first emails all ready to go. How will people know it’s there? You need to get people (or ‘traffic’) to your opt-in page and forms to sign up for your gift and start the relationship.

In Module 7, we'll give you a variety of methods for attracting people to your email opt-in, so that you keep building your list consistently every month.

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Module 8 - Measure Your List Building Progress

 

You will want to know how all this hard work is paying off. You particularly want to know how successful you are being at creating and nurturing relationships with potential clients and customers.

In Module 8, we'll show you how to monitor the rising numbers on your list, so you can measure how effective your strategies are and where you  need to adjust to attract more subscribers.

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Conclusion and Next Steps

 

Once you have reflected on their progress, you'll want to make plans for going further to accelerate your business and give value to your customers.

In this concluding module, we’ll help you make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result. And, you'll identify valuable follow-up content you can offer to keep potential customers engaged, so that your subscribers gradually grow to know, like, and trust you.

subscribers remain engaged and don't just unsubscribe from their list.

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