12 Proven Email Copywriting Templates Guaranteed to Get Clicks

12 Proven Email Copywriting Templates Guaranteed to Get Clicks

This is the part where I tell you that email is not dead. Why we have to keep saying that, I don’t know, but it seems like we do.

Nearly everyone has an email address. In fact, 92% of US adults use email. What the other 8% are doing, I don’t know, but I’m guessing they’re either over 80 or living in a cabin with Bigfoot, that big hairy gorilla guy who periodically pops up on the radar in the American Northwest.

And yes, other marketing channels like YouTube, SMS, Facebook marketing and so forth on are on the rise and they’re all avenues you might consider. But email is the ONE avenue where you get to speak directly to your subscriber on a one-to-one basis in the privacy of their inbox.

That is why email is still one of the most effective and personalized ways for you to communicate with your audience. And it’s almost always the most cost-effective way, too, with the highest return on investment.

The one downside to email is that deliverability is getting harder, thanks to tighter restrictions put in place to deal with phishing scams and clickbait. And that darn exiled Nigerian Prince didn’t help matters, either.

But if you flip tighter restrictions on its head and realize it can be an opportunity for those who do play by the rules, you’ll see that email is an amazing tool to authentically market yourself, your brand and your products and services.

The key is to send hyper-relevant emails to the right people – which means proper list targeting. For example, don’t send a string of emails to your social media marketing students about a new business opportunity that has nothing to do with social media. Know what each of your lists want to receive from you, act accordingly and you’ll do fine.

Which brings up an excellent point… before you can send the right emails to the right list(s), you’ve got to WRITE those emails. And as Shakespeare would say, “There’s the rub.”

You start building a list. You get all excited… 5 subscribers! 10 subscribers! OMG 50 SUBSCRIBERS!

And then it hits you.

You have to WRITE emails to do email marketing.

Wouldn’t it be great if you had several templates you could use to help you with this process?

Yeah, I thought so, too.

That’s why today I’m giving you not just 1 or 2, but 12 different proven templates that work like gangbusters to get the clicks, regardless of what niche you’re in or what you’re promoting.

And that’s what email is for – getting your subscriber to click that link and move to the next step you want them to take, whatever that step might be.

These templates appear in no particular order.

Email #1 – The Welcome Email (And Reactivation Email, too)

When someone gives you their email address, you want them to feel welcome and happy they subscribed.

This is where you turn that new subscriber into a reader, so that you can then turn them into a customer.

“Thanks for subscribing” does not cut it, because you need to do more than that.

Make your new subscriber feel like they are part of your tribe, that they’re special for being on the inside of your group and give them a taste of what’s to come.

And here’s a little email trick you might not have thought of…

The Reactivation Variation

What happens when your subscribers stop opening your emails? They forget you even exist.

But what if you send them a NEW welcome email? They are likely to think they just signed up to something and so they open it.

Inside the email you remind them that you already have a relationship or they are already in your tribe. You remind them of the benefits of being in your group of insiders. And then you give them a list of enticing bullets, letting them know what’s coming in the next few days and weeks.

This is a marvelous way to reactivate subscribers who are no longer opening your emails. It gets them interested and excited once more, much like they had just joined your list.

The Welcome Email Template:

• I am so glad you’re here!

• You are now part of this tribe, and here’s what that means for you

• In the following days, you will receive (list benefits, secrets, tips, etc.) Use enticing bullet points that makes them eager to open your next email.

Email #2 - The Short and Fast Click

Just as its name implies, this can be an incredibly short email that is all about ONE thing – getting the click.

To pull this off, you need to build curiosity and open a loop in your reader’s mind. Make them want to know what’s on the other side of that link so that they MUST click the link to find out.

Make no mistake – while this is the shortest email, it can take as much time to write as any of the longer emails. That’s because it’s absolutely VITAL that every word counts, from the subject line to the link itself.

Your goal is to pack a big punch in just a few words. Think of someone on their cell phone with distractions – how do you grab their attention and get them to click fast?

First, this works best if you have already established some rapport with them. Imagine your best friend sending you an email that basically says, “Dude, you gotta see this weird car!” You’d click that, right?

Second, use a subject line that gets the open. This is true for any email, of course. If they don’t open the email, they can’t click the link. And if the subject line sucks, they won’t open the email.

Third, make your email super short and to the point, being sure to use curiosity.

Here are examples:

Niche: Online marketing, targeting unresponsive list

Subject Line: Are you still interested in making videos?

Email: This ugly video took 5 minutes to make and garnered 54,693 views in one week. <<LINK>>


Niche: Adult ADHD

Subject Line: Did my weirdo cat just cure my ADHD?

Email: I was super shocked when my cat dropped THIS in my lap… <<LINK>>


Niche: Gardening

Subject Line: Giant octopus-looking insect in my garden

Email: Here’s a video of it running across my arm and scaring the crap out of me! <<LINK>>


The Short and Fast Click Template:

• Curiosity building subject line

• Open loop email, usually just one sentence but can be a bit longer.

• Link

(I know, this one seems almost too easy – try it out for yourself)