7 Steps To Building Or Rebranding Your Personal Brand
If you’re wondering how to brand yourself on social media, this will get you going.
Following are seven clear steps that you can do in less than a day.
Have a clear and simple marketing message.
If you’re struggling with what to post on social media and you aren’t getting the kind of engagement you were hoping for, your marketing message isn’t hitting the mark.
It’s much easier to remember a brand that has a simple and clear marketing message.
Follow this simple outline to develop a brand and marketing message with a unique point of view:
Who is your ideal customer? (vegan moms, chihuahua owners, digital nomads)
What specific pain do you solve for them? (fast vegan recipes, chihuahua clothing, affordable housing with wifi)
How did they think the problem is solved?
How do YOU believe the problem is solved?
With that information in hand, edit your marketing message down to 7 words or less.
Here are some examples from brands that do it well without a huge marketing budget.