Business success today requires a strong online presence. Creating an e-commerce website is a major step, but not the main one.
Building a robust online presence that will give your business a competitive edge involves quite a bit of work.
Before you get to the point of selling your products through your e-commerce store, you must build an audience and drive traffic to the store. It’s from this traffic that you’ll find leads who eventually convert into buying customers.
This chain of events may be more or less successful depending on the level of effort you put in and how effective your online strategy is.
A good strategy means that you are attracting the right people to your e-commerce website.
These are people who are interested in what you are selling and have the potential to buy.
Attract the wrong people (poor quality traffic) and you won’t be able to sell.
In this article, we look at strategies that will ensure you attract the right people and direct them to your e-commerce website. From there they may spot things they would love to buy – a win on your end.
A comprehensive strategy involves generating both organic and paid traffic for your site. Organic traffic is generated through free methods. Paid website traffic on the other hand comes from paid search methods.