These short posts will give you actionable information on how to be a better Webpreneur, and I also share with you what I have learned from running several online businesses for the past 19 years.
Since you are already in the Online Business space, let's start with your immediate problem...
I am driving traffic to my offer page but people are not responding. What can I do?
Well, there are many things you can work on to increase conversions, like improving your landing page elements and so on...which you may already know about.
But if you add a re-targeting strategy to your promotions, you will see an immediate spike in conversions.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
This is a powerful method that smart marketers use to increase conversions for their campaigns.
Here's what you can do:
1. Send traffic to your funnel from ad networks, solo ads... etc. This may cost you anywhere from 45 to 60 cents per click.
2. Add a re-targeting campaign along with your traffic campaigns. There are several re-targeting platforms out there but I find Adroll.com to be a good one.
When you have a retargeting campaign setup, it puts a cookie on the visitor's computer and your ads will follow anyone who has previously visited your offer page (usually up to 30 days) and remind them to take action.
Once you set up your re-targeting campaigns, they will be shown on google content sites, facebook, and many other sites that people visit on a daily basis.
Generally re-targeting will cost you around $1.50 to $6.50 per 1000 impressions. It's really not that expensive when you have a chance to get 98% of lost traffic to re-engage with you.
Since they are seeing your offer on authority site, it will give more credibility and trust in your offer or brand.
I hope this helped!
Abe