Updated: Jun 16
Almost a decade or two ago, the thought of creating a digital marketing agency would have been tiring. The primitive nature of the digital landscape along with overhead expenses of training and technology acquisition was daunting.
The colossal entry barrier was made even more difficult due to limited channels and media outlets. Simply put, it was a job only people with a hefty initial investment could make. And even then, it would be years before it started to make enough money to breakeven.
But boy, have times changed!
The advent of technology has made a huge impact on the success rate of digital marketing agencies. It’s not an impossible thought that a group of talented individuals along with a helping hand could create set up a digital marketing agency.
But what’s the point of it? Why should I invest in and start a digital marketing agency in the first place?
Let’s take a look at the digital marketing landscape that currently permeates the market. According to Reuters, approximately $100 billion was spent on digital marketing around the world. That is $100 Billion Dollars just on digital marketing!
Regardless of the industry or the nature of the business, more companies are spending money on digital marketing. This is backed by the surprising global expenditure I mentioned above. So it makes sense that people want to cash in on this growing trend.
Something else that motivates people to start a digital marketing agency business is because making money from affiliate marketing alone isn’t sustainable. On the other hand, launching your own product or service can be tedious and requires a lot of expertise.
These were the same problems I faced not too long ago. Before I took the plunge and started my own agency, I struggled with selling other people’s products.
Least to say, starting the agency was one of the best decisions I have made. It gave me an entirely new perspective into digital marketing and it truly was fruitful.
How did I do it, you ask?
The answer to the question is that I utilized the digital marketing reseller opportunity.
What does an digital marketing agency reselling business mean?
For anyone who is new to the whole digital marketing business side, the reseller opportunity might sound like an outlandish term. However, the concept is not that hard to understand.
It refers to a business where you offer digital marketing services without personally carrying them out and delivering them. You make connections with suppliers and use their expertise to meet the clients’ service requirements.
In other words, you are basically an advertiser that markets digital marketing services to both online and offline businesses.
But how does that actually work?
You begin by setting up a website and use digital marketing tools to advertise your services to reach the targeted audience. When a client decides to obtain a service from you, they’ll place an order.
You’ll then pass on the project to a chosen supplier. They are the experts who will carry out the service and complete whatever project that was handed over. The finished service will be delivered to the client.
They’ll make the payment to you. You give the supplier the wholesale rate promised and pocket the profit for yourself.
So basically, you’re an intermediary in one way. You’ll be marketing the services under your brand name without actually having to do the actual work yourself or hire full-time in-house employees to do so.
For instance, imagine offering services like App designing, web designing, graphic designing, social media advertisement, SEO, PPC, video production, etc. You don’t have to know how to do any of these.
However, you’ll have one or more suppliers that can. You outsource the work to them and earn a profit without spending a lot of time learning the skills.
Give it a whirl
Having been involved in this business and other realms of digital marketing for 18 years, I have learned a thing or two. Using the insights I have carefully collected, I created an avenue for you to start your own journey.
I wanted to make your path to starting a digital agency business easier. So I launched a Reseller Site Program. This program arms you with everything that you need to earn profit and make your name in the industry.
What can sell?
The world of digital marketing is a big one. There are many niches you can pick and choose for your website. It all depends on what suppliers you are able to find.
I suggest that you begin with a few services. Instead of jumping right in and offering everything under the sun, pick the ones most required by your target market.
When you work with us through the Reseller Site Program, you can start any and all of the following services:
Whiteboard Video Production
Resume Graphic Design
Facebook Apps and Design
Virtual Assistant Placement
Mobile Application Development
Personal Branding Services
Mobile App Store Promotion Services
Facebook Ad Management Services
Shopify Design Services
Email Marketing and Broadcasts
Some Quick Tips
Considering the agency business will be your first step into the digital marketing business, I have some tips that might be helpful.
In order to get a taste of what it’s like and get a hold of how to work things, start small. Instead of offering all digital services to a worldwide audience, start with a few services.
Define a target market and choose services you know you have the best suppliers for. Once you have established a name for being the best in that particular business, you can expand and grow.
Hiring the Right People
Since the reseller agency model relies on outsourcing services to other suppliers, you want to make sure they are adept in what they do. Don’t make compromises at this point.
The results or finished services you provide your clients with will define what kind of an agency you are. Mediocre suppliers will only tarnish your reputation.
If you’re providing web designing services, for instance, find someone who knows the ins and outs of everything that is involved in the process.
Don’t Forget to Network
Socializing is the best way to meet potential clients. Create an engaging and active social media presence so people can connect with you.
Besides that, make your presence known at conferences, seminars, and local events centered on digital marketing. You will be surprised at how many connections you can make.
Don’t forget Personal Branding
Many entrepreneurs focus too much time on building a brand for their business that they forget their own. I have talked about this topic in detail a number of times.
Remember that you are also a face for your business. If people can’t trust you, they won’t trust your business. Trust me, it definitely pays off.
At the end of the day, it’s about finding your niche and making it work for you. Talk to us and find out how you can make a reselling agency your path toward success.