SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

Here are just a few of the thousands -- yes, really, thousands -- of things I’ve written and published in my life:

  • Critical literary essays

  • Insurance guides used by Fortune 500 companies

  • About a dozen poems

  • Articles in trade magazines

  • eBooks published on Amazon

  • Massive case studies for blogs like this one

  • ...and, of course, a sh*tload of SEO-driven articles for the web

In fact, the last time I took stock, I’d written and published close to 1,500 articles on various websites, all of which I’d classify as “SEO copywriting.” That’s not an exaggeration.

Here’s the crazy part, though: of those 1,500 articles, only about 200 were ones I wrote for myself -- for my own websites -- to make myself money.

The other 1,300 were written mostly for one giant website.

If you know me now, that probably sounds crazy. I’m a site builder. I hire writers. I don’t write stuff for other people.

Would Perrin really write 1,300 articles to make someone else money?

Yes, he would. And it’s kind of a funny story.

It starts with me moving to Chicago on a whim smack-dab in the middle of the 2008 recession. I won’t retell that story, since I’ve already told it in this blog post, but here’s the gist…

In 2008, there were basically no jobs -- especially if you were a young, fresh, 20-something college grad with an English degree. After sending out 700+ resumes, I got the crappiest sales job in the entire world and immediately started looking for a way out.

I found my escape route in an Craigslist ad.

“SEO Copywriter Wanted. $8hr.”

I applied, got the job, and took it despite the 50% pay cut.

In the first week, I was tossed into the proverbial deep end of SEO copywriting. Not only did I have to learn the ins and outs of the technical aspects, I had to start producing tons of content immediately.

We’re talking multiple articles per day on subjects that required ultra-deep research and that had to get past two hyper-strict editors whose comments on my work would often be longer than the article itself (literally).

It was as much of a trial by fire I’ve ever had in my life. Lots of writers didn’t make it past the first couple of weeks.

Did I make it? Well… More Info>>

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