Personal branding is the first step in “positioning” yourself as a “go-to-person” in whatever industry you are in.
It’s a process of developing a presence that is created around your name, or your career.
You use this strategy to make you unique in your marketplace. This uniqueness draws people to your product, your services, or your message. Your personal brand should be about who you are and what you offer.
Personal Branding Is For Everyone
In today’s business environment, personal branding is for everyone. It’s not just for the entrepreneur who owns their own business. A strong personal brand will impact your ability to get the right jobs, get the right clients, and to increase your scope in any career you are in.
Here are the steps to create your personal brand.
Build your platform. Your Website & Blog
Identify your unique story.
Define your strengths.
Share your knowledge
Identify your goals and set your priorities
Be consistent with sharing
Building a personal brand takes time and effort, but it’s worth it. The need for a personal brand will continue to increase. It’s the one thing that no one can take away from you, and it can follow you throughout your career.
It’s a leadership requirement that lets people know who you are and what you stand for.